Adidas’ $20K Roblox necklace marks new era for fashion and gaming Adidas sells a $20,000 necklace in Roblox, Givenchy Beauty launches a new Pride-themed destination, and Loewe x On tap Wanna’s ...

This article on Adidas on Roblox is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our ...

Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with ...