TV ads at 70: Still advertising’s crown jewel – but ROI is the real test

At the 70th anniversary of broadcast ads, TV is still the jewel in the crown – but marketers need to keep a firm grip on ROI.
InfoWorld

Wasm 3.0 adds 64-bit backing, language support

WebAssembly 3.0 adds support for compiling high-level programming languages, with 64-bit address spacing and the ability to ...
ET BrandEquity

Is Sony trading exclusivity for reach in its content strategy?

Sony Pictures Networks India is leveraging hybrid content deals, combining broadcast, streaming, and sub-licensing to manage ...
TV News Check on MSN

The Case For Greater Collaboration Between Broadcasters And TV OEMs

The entry point to content on a TV is now controlled by the TV itself, and broadcasters must be building partnerships with the OEMs. The post The Case For Greater Collaboration Between Broadcasters ...
eLife

Peer reviewers altered their recommendation based on whether they were cited or wanted to be cited. A matched study of open peer review at four journals

Peer reviewers judge the validity and quality of new research. These judgements would ideally be impartial, but some reviewers may give a more favourable review if they are cited in the article ...
Psychology Today

Whose Ladder Do We Climb?

Equity requires rethinking our narrow, staged model of career progression—a system built around the “ideal” worker and blind ...