リッカート尺度（Likert scale）は、1932年にアメリカの心理学者レンシス・リッカート（Rensis Likert）によって開発された。元々は個人の社会的態度を測定するために提案されたもので、現在では心理学、教育学、マーケティング調査、社会科学など、幅広い ...

この頃リッカートスケールを使用して収集された社会調査データを扱う機会が増えてきました。 統計解析にかけて正しくデータから示唆を得るためには当然データもきちんとしたものでなければいけません。しかし、調査回答者の中には適当に回答が行われ ...

BUFFALO, N.Y. - You've probably seen a Likert Scale even if you don't know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

Marketing researchers have available for their use in measuring attitudes or components of attitudes a number of different types of scales or scale formats, including the semantic differential, Stapel ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...

BUFFALO, N.Y. – You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

It is preferable if you come to this short course having reviewed some of these basic concepts that will be frequently mentioned: ...