Abstract: The reliability of Likert scale measurements is crucial for ensuring the validity of research findings and the consistency of questionnaire instruments. In this study, we employed Cronbach's ...

The dominant way in which human behavior, feelings, and attitudes are measured is by self-report on Likert-type scales. However, these methods are plagued by the confounding effects of response bias.

BUFFALO, N.Y. - You've probably seen a Likert Scale even if you don't know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

Marketing researchers have available for their use in measuring attitudes or components of attitudes a number of different types of scales or scale formats, including the semantic differential, Stapel ...

It is preferable if you come to this short course having reviewed some of these basic concepts that will be frequently mentioned: ...