SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

In today’s digital landscape, brands are continuously seeking meaningful ways to engage customers. Sinch, which positions itself as a global leader in cloud communications for messaging, voice and ...

Editor’s note: This story is part of our Microsoft-sponsored series on cutting-edge innovation. Dave Sloan is CEO of co-creation platform company Treehouse Logic. “Customer co-creation,” the practice ...