Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...

The last few years have seen many consumer brands embracing AI to drive growth, using it to enhance customer experience and create more tailored platforms. While B2B sellers have also begun to ...

The research found that 41 percent of buyers already have a single vendor in mind at that point, and 92 percent already have compiled a shortlist of preferred vendors. The research suggests a ...