CMOs using AI efficiency gains to fund brand building are pulling ahead of those cutting budgets. Here's the data that proves ...

Carmakers made cars blind, then sold us cameras to see again. The A-pillar grew fat, and visibility vanished behind 'safety' ...

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Accordingly, the overhead cost ratio improved by 60 basis points with positive momentum ... So -- and this is -- should be the base for like doing like then the math and the calculation for next year.