The Sephora Savings Event kicks off on October 31, with savings of up to 20% on skin care, hair care, beauty and more. When ...

Does your wig ever feel like a dead giveaway? That stiff hairline, unnatural shine, or awkward fit can scream “FAKE!” and drain your confidence. You’re not alone. Many wig wearers struggle with this ...

You can find this color corrector and concealer online on Ulta's website and in select Ulta stores for $4.99. This article ...

Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

This season's Sephora Savings Event just opened to Rouge rewards members. Here's everything our beauty deals writer is buying ...

SHOPPING: The Amazon Prime Big Deal Days 2025 sale has slashed the price of hundreds of beauty products from brands like ...

These 4 best affordable foundations will provide the longest coverage, a hydrating and natural complexion, and a flawless ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Go ahead and set up an easy system of a boot tray right now that'll give your boots and other wet shoes a place to go without requiring you to mop later. Best of all, it's 50% off which drops the ...

If you need a way to take more steps, this is an excellent one — mainly because it’s actually on sale now at 21% off list price. Usually $60, you can grab it now for $47.99 on Amazon. This is a great ...

In this installment of her bi-weekly beauty deals column The Highlight, writer Bianca Alvarez breaks down the best Prime Day beauty deals.