Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Flow cytometry is a widely-used laser-based technique that can be used to measure and quantify cell size, cell granularity, cellular markers, and intracellular components such as proteins and ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

PHOENIX--(BUSINESS WIRE)--Faculty and graduate students with the University of Phoenix College of Doctoral Studies joined the proceedings of The Qualitative Review (TQR) 16th Annual Conference. The ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.