With the former CEO of Warner Music Group installed as chairman, Styngr is on a mission to link up the music and gaming ...

Digital accessories inside games have grown into a major slice of global consumer spending and now sit beside real-world ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

This year’s RTS Cambridge Convention is titled “Where do we Grow from Here?” It hits a purposely optimistic note, despite ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

The largest and most important VR ecosystem is undergoing profound change. What lies behind this and how German VR studios are looking at the development.