Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Like many games that adopt the free-to-play model, Roblox has microtransactions. Robux is the in-game currency in Roblox used to buy items from the Avatar Shop, as well as abilities and boosts in ...

The Fall season in Grow a Garden has introduced players to a brand-new collectible, the Nutty Chest, an exclusive seasonal reward linked to the game’s ongoing Chubby Chipmunk event. Packed with rare ...