Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Google has released version 22 of the API, this is a major release with dozens of updates. Updates include smart bidding ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

“Canadian SMBs need to approach global expansion like experienced adventurers, not tourists,” Mr. Nagy suggests. “Start with ...

The strongest proof of long-term potential is steady, growing revenue. If that revenue comes from multiple sources, even ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

Marketing starts with trust. And you build trust faster and cheaper through active reputation management than by simply throwing money at ads.

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...