Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

The strongest proof of long-term potential is steady, growing revenue. If that revenue comes from multiple sources, even ...

Marketing starts with trust. And you build trust faster and cheaper through active reputation management than by simply ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

From Rahul da Cunha, the man behind the Amul campaign, to Hephzibah Pathak, executive chairperson, Ogilvy India, to veteran ...

OpenAI recently made a splash with artificial intelligence that generates short videos from text prompts—say, a scene from ...

Plans for a housing development on a former quarry site in Mansfield have resurfaced – after the original ones were thrown out by the council and the government.