Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Five weeks ago, Google announced a new feature named "Text‬‭ guidelines‬‭" at the Think Retail event. Google said these would ...

As a pest control business owner, you know that attracting and converting leads is essential for growth. With so many options ...

How would you know where to find them, and how to reach them? Take Montreal-based Transformer Table. Founded by six friends who imagined a solution to a common problem – multifunctional furniture that ...

Japanese telecom giant KDDI has teamed up with a Google affiliate to launch an AI search service using articles and books.

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

SEO Consultants for Lawyers reports four strategies for law firms to enhance their online presence: build a professional ...