Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Japanese telecom giant KDDI has teamed up with a Google affiliate to launch an AI search service using articles and books.

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

Leaders from platforms discuss ways for brands to enable seamless integration and bridge the gap between advanced tooling and ...

OpenAI recently made a splash with artificial intelligence that generates short videos from text prompts—say, a scene from ...

I don't feel comfortable with all my data online, so I'm slowly moving to offline-first apps. Here are my picks.