Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we may earn a commission. Learn more. Breaking beauty news: The first-ever Shop TODAY Hair ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. We’ve all been at the awkward moment halfway between your last hair appointment and ...

If you’ve been on TikTok or Reddit lately, you’ve likely seen something on “seasonal color analysis.” Perhaps you or someone on your FYP has tried the viral filter for finding your “season.” In fact, ...

I am the beauty and fashion commerce writer. Anyone who colors their hair knows that it can be a time-consuming, expensive and meticulous process. The last thing you want is to ruin a perfect ...