Google added new documentation for a beta feature that allows users to follow a website on their Google Discover feed. The feature allows users to follow a website and see them in their Discover feed ...

In a bid to help companies keep their customers updated about business hours or services that have changed owing to COVID-19, Google has introduced new Optimize features and some useful tips. Normally ...

Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion. Optimization testing is an essential part of ...

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of ...

In every team sport there comes a time when specific players need to step up their influence to make their team successful. That's essentially what Google did when it announced a beta for offering ...

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last ...

You’ve probably heard of Google Optimize by now. It’s Google’s tool for A/B testing and personalization. It was in beta last year, making optimizers worldwide eager to test it. Now that it’s ...

Google’s Optimize and Optimize 360 website testing and analytics tools will be phased out later this year in favor of Google Analytics 4. Google’s Optimize and Optimize 360 website testing and ...