Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New ...

The Google Analytics appApp StoreYou can install from free of charge. When installation is completed, tap "Open" and start the application at once. When you start up ...

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. Google is updating GA4 attribution models to fix paid search conversion tracking ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

(Reuters) -Google and app developer Flo Health will pay $56 million to settle a class action claiming they violated the privacy of millions of Flo app users by collecting information about their ...

Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update ...