Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

July 9, 2020 — Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer.

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

ORCL's surging cloud and AI momentum, backed by major contracts and bold growth targets, positions the stock ahead of CRM.

Canadian internet provider Altima Telecom has fixed a flaw in its website that could have given an attacker full access to its customer database. The customer database was connected to the company’s ...

MetLife Inc. is building what will arguably become one of the largest real-time relational databases in the financial services industry by using middleware that will tie together silos of customer ...

Dublin, Oct. 26, 2020 (GLOBE NEWSWIRE) -- The "Electricity Utility Customer Analysis Ed 1 2020 "database has been added to ResearchAndMarkets.com's offering. The purpose of this database report is to ...