Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...

The science and art of color theory is divided by a wheel or chart into three main categories: primary, secondary and tertiary. Color is something we perceive through a combination of wavelengths ...