The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

Marketers have likely heard of the rising trend of “zero-click” searches, where users perform searches but never navigate outside of the Google ecosystem (Google Maps, Images, etc.) What you may not ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results. The post AI is rewriting visibility in the ...

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Back in August 2019, Rand Fiskin, the CEO and co-founder of ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

On August 13, 2019, Rand Fishkin — CEO of SparkToro, founder of Moz — published a blog post that stated, “Less than Half of Google Searches Now Result in a Click.” Fishkin summed up the findings as ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What ...