Customer relationship management (CRM) software helps sales, marketing, and customer service professionals track which customers they've spoken with, when they spoke, and the topic under discussion.

Every business can benefit from a customer relationship management (CRM) system; however, the needs of small to mid-sized businesses (SMBs) often differ significantly from those of enterprises. Not ...

"We offer the power of Web services, but totally online--no software, no hardware," says Marc Benioff, president and CEO of Salesforce.com and a former Oracle executive. "When all is said and done, ...

As part of its ongoing (and much-needed) attempt to clarify its online-services branding, Microsoft is renaming its "Dynamics CRM Live" product as "Dynamics CRM Online." Microsoft is planning to ...

But over the years the lines have blurred, so from a functional perspective a small business may be just as well-served by a robust contact manager with CRM features as it would be by a born-and-bred ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...

Microsoft is rolling out a more flexible licensing policy for its CRM Online application that could make it more competitive with the likes of Salesforce.com, but in one instance it also introduces a ...

Developing strong customer relationships is a priority for businesses of all sizes. And one of the best ways to do this is by using customer relationship management (CRM) software. CRM software can ...

Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...