Traditional CRM automation often stops at simple tasks, leading to gaps and handoffs that slow teams down. MelodyArc ...

Salesforce is the ultimate sales CRM. Marketing folks swear by HubSpot. Is one truly better than the other? ZDNET put them to the test.

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

A strong compliance culture doesn't just prevent risk; it strengthens the very foundation of customer trust that every successful CRM strategy depends on.

Here's what business leaders need to know about the SMS ecosystem and how business texts move from send to delivery while ...

SMSes on Big Sale offers and festival Diwali Dhamaka are set to become a thing of the past following the notification of the ...

Thanks to AI, the initial phase -- launching a business idea -- is now relatively easy. Of course, entrepreneurship requires ...

When you think about QA in Salesforce, you might imagine complex testing, endless spreadsheets, or automation scripts. But ...

By combining claims, EHR and demographic data, machine learning models can anticipate when a member is likely to experience a lapse in care and trigger a CRM workflow for outreach. A McKinsey analysis ...

India's Digital Personal Data Protection Rules 2025 will significantly reshape marketing campaigns, with companies facing hefty fines for non-compliance.