In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Once overlooked, customer experience is now a pillar of the B2B ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

B2B marketers can't forget they're marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver. Marketing technology — and martech skill sets — ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. In the age of COVID, all businesses have been forced to transform ...

In the dynamic landscape of B2B commerce, businesses are continuously seeking innovative strategies to stay ahead of the competition. Assisted sales, a concept that combines technology and ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...

The study, The State of B2B Out-of-Home Advertising Adoption, conducted by OneScreen.ai and B2B research platform Wynter, ...