Indian travellers are showing strong confidence and higher spending. The Google–Kantar study reveals a clear shift toward ...

Weber Shandwick will work with Livpure on an integrated communications strategy spanning media engagement, reputation ...

Tata Motors is bringing back the Sierra in 2025 with a strategy that goes beyond nostalgia, positioning it as a ...

The mandate signals a new phase for Godfather Beer’s social outreach, with Toaster INSEA set to shape the brand’s voice ...

We speak to women behind some of India’s most thoughtful campaigns to explore how their gaze is expanding the way men appear, ...

Advertising reflects the modern man's evolution: moving from rigid stereotypes to celebrate vulnerability & ...

The rollout marks the company’s formal transition from a mobile attribution specialist to what it describes as a Modern ...

On International Women’s Entrepreneurship Day, we asked women agency founders what it really takes to lead in an industry ...

Srinivasan joins the company with almost two decades of experience in corporate communications, brand strategy, and business ...

The Guild noted that it had previously flagged significant gaps in the 2023 legislation, including the dilution of the Right ...

Chawla has previously held senior roles at Microsoft, Amazon, Sears, and IBM, with experience in building and managing large ...

From the visceral rage of the blockbuster to the ‘commercial miss’ of advertising’s outdated tropes, Indian manhood is ...