When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Agencies offer tools and services that help brands understand how they appear in “zero-click” AI search. The problem is, ...

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s ...

Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that ...

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Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.

Laser Eye Center struck the balance between human creative and AI usage by partnering with Kartel to generate ads for a local ...