With the launch Uproxx TV, Jarret Myer wants his brand to move beyond mobile and desktop viewing and into the living room.

Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.

AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Agencies offer tools and services that help brands understand how they appear in “zero-click” AI search. The problem is, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s ...

Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.