According to Querou and Franck Tetzlaff, fellow Vibe.co co-founder and chief technology officer, focusing on direct publisher ...

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets ...

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community ...

With privacy under unprecedented attack by data brokers and social media, it's is the wrong time to weaken CIPA's private ...

With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken CIPA’s private right ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken CIPA’s private right ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken CIPA’s private right ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

With the launch Uproxx TV, Jarret Myer wants his brand to move beyond mobile and desktop viewing and into the living room.

It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...