Hotel loyalty programs are shifting to greater transparency, more experiential moments, and deeper digital integration, says ...

After Brand USA received a dramatic funding cut earlier this year, a bipartisan group of lawmakers is working to boost ...

Best Western Hotels, known officially as BWH Hotels, is a global hotel and franchise business. These are its brands.

Jennifer Hsieh, who headed Sonder by Marriott Bonvoy, said Marriott made "a fairly quick decision" to make guests aware of ...

Accor is overhauling its Pullman brand with new design elements, staff training, and bar programs, to grow the chain 45% by ...

A fire at the COP30 venue in Belém, Brazil, halted UN climate talks and forced the evacuation of thousands of delegates.

Google’s work on an agentic AI tool for booking travel has raised questions about competition and the future of online travel ...

Skift's Travel Climate 10 spotlights travel industry leaders implementing real, measurable climate solutions beyond net-zero ...

Indian travelers are redefining the global travel market with a shift from bargain hunting to identity-driven travel.

New data from the United States government reveals a disappointing September for international travel to the U.S.

Peek, a company powering operating systems for experiences, on Thursday said it is acquiring Acme Ticketing and Connect&Go.

Marriott International announced the debut of its latest brand with the launch of The Fern Hotels & Resorts, Series by ...