Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Email is still the cornerstone of business-to-business (B2B) marketing. According to recent ...

B2B sales focus on long-term relationships, unlike B2C's single transaction model. B2B markets often have larger order values and focus on fewer, high-spending clients. Investing in B2B might be ...