Gucci Town is a Roblox digital location intended for those exploring the unexpected. It's an experience or a place to learn more about Gucci and its history, as well as Alessandro Michele's artistic ...

Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

Gucci Town offers a free and entertaining experience on Roblox. It's designed to advertise the Gucci brand while also giving players lots of free avatars. One can create art, pose for pictures, ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

With the pandemic pushing most of our social interactions online, other aspects of life have gone digital, too. Now, instead of spending money on real, tangible items, certain consumers have indulged ...

The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed. In the end it sold for 350,000 ...

For fans willing to outfit their video game avatar with the latest, coolest skin, a few bucks here or there is a small price to pay to stick out from the crowd. But on Roblox, the massively popular ...