The development team behind the social gaming platform “Roblox” has announced a new advertising format designed to incentivize players to watch. So-called Rewarded Video Ads are advertising videos ...

A scene from Hilton Honors’ metaverse commercial.. Photo: Courtesy Company The best place to meet your customers might be in a video game. This week, Hilton Hotels rolled out a new membership rewards ...

Roblox Impostor is a well-liked game influenced by the hit title Among Us. Arcade Rockstar released it in September 2020; since then, it has drawn more than 354 million users. In it, you are assigned ...

The Hunt is a major new event that's launched in Roblox in the run-up to Easter. It's the first event of its kind, and marks the first time Roblox has held a platform-wide event at Easter since Egg ...

Roblox is reportedly removing Star Codes entirely on or before October 24, as the platform will prioritize its new Creator Rewards program. The Creator Rewards program is expected to give Roblox ...