Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

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QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Apparently so. During the first half of 2022, Bit.ly saw a 152% ...

The viewers of the IPL 2022 finale were left confused when they saw a blank TV screen. The screen then displayed a QR code, and said, "Inconvenience is regretted. Scan for convenience." For the people ...

There has been a lot of noise around QR codes, especially off the back of Coinbase’s $14m 60-second Super Bowl ad, but are they effective? Sky Media thinks so. It tells The Drum why. Sky Mobile’s QR ...

When it comes to QR Codes, this Super Bowl was a more restrained affair than last year’s. There were just two QR Code ads—from LimitBreak and Michelob Ultra—Sunday night, as opposed to four in last ...

Welch’s Fruit Snacks is running a giveaway promotion through QR code-enabled TV ads, according to a news release. The effort is timed ahead of the Super Bowl on Feb. 12. This marks the first time the ...