Businesses are often advised to “meet customers where they are,” and when it comes to apps, where they are is on their mobile devices. Most people always have their cellphones with them, so a ...

The online marketplace never closes. These days, if your business is to succeed at engaging and keeping customers, it’s essential that the public be able to shop with, learn about and interact with ...

Lorenzo Rossi, co-founder at REPLUG, explains why its vital to get the app onboarding experience right, and how to do it. Mobile app marketing is a quick, constantly-changing industry. The previous ...

In the digital age, convenience is king. Most of us are finding new and innovative ways to manage our lives with a few swipes on our smartphones. But despite our familiarity with smartphones and apps, ...

Sample this: In 2008, there were just 500 apps on the iOS App Store. In 2018, 1.1 million apps were launched on the iOS App Store. Today, there are 2.2. million apps. On Google Play, the current ...

Without a consistent influx of new users, it is impossible to sustain or scale an application. Whether you are a startup gearing up your marketing strategy or an existing business looking to drive ...

With over 5.19 billion mobile users across the globe, a mobile app has turned from a luxury to necessity for every business. However, it is also true that from the billions of apps available on ...

With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...

Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and freedom of connected mobile computing continues to raise expectations but users have ...

‘Beware in-app browsers’ is a good rule of thumb for any privacy conscious mobile app user — given the potential for an app to leverage its hold on user attention to snoop on what you’re looking at ...