Hot Wheels id is a new toy video game cross over. Smart die-cast cars and track work with a new app to create new virtual and physical play.

Hot Wheels™ id App hosts your virtual garage of Hot Wheels id vehicles to collect, race, jump, crash, level up and compete, as well as hundreds of challenges and digital races to keep the fun going.

Hot Wheels Race Portalâ„¢ scans your Hot Wheels id vehicles into the app, tracks speed and counts laps via infrared sensors, and easily connects with your classic Hot Wheels track.

Mattel has a new Hot Wheels ID game app that stores the cars you scan in and turns it into a museum/arcade of sorts: you could look at details up close, study stats, or race in video games with ...

Mattel® Unveils Hot Wheels™ id, Groundbreaking New Play System Bringing Together Physical and Digital Play, Available Exclusively at Apple.

Hot Wheels id is available starting June 14 th exclusively at Apple.com, select Apple stores and on the App Store. This press release features multimedia.

The Hot Wheels id app also works as a standalone free game. Alongside the cars, Mattel is releasing the Hot Wheels Race Portal ($39.99), which allows you to scan your car into your digital garage.

With the Hot Wheels Smart Track Kit, Hot Wheels id vehicles can be raced on a track that incorporates digital tracking elements through an app on the iPhone or iPad.

With New Hot Wheels ID, Mattel Adds Digital Play to Toy Cars Mattel holds hands with Apple to take its toy-car brand down the ramp onto the Internet of Playthings.

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even ...

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your ...