Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here. Responsive search ads let advertisers create an ad ...

Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they ...

Google Ads is the leading online advertising platform for placing ads on search engine results pages (SERPs). Google Ads works the same way as an auction would. If you're looking to use Google for ...

Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers. This is in ...

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting ...