PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Givenchy Beauty has unveiled a makeover to its ...

Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with sister publication Marketing Dive. The ...

The Roblox metaverse welcomed the universe of the French supergiant in luxury fashion, Givenchy. Since it went live on June 13, Givenchy Beauty House has secured a place in the history books as the ...

Gaming platforms have become the first point of call for brands looking to evolve their virtual roadmaps and interact with untapped communities. Now even perfume is leveraging this immersive ...