Rapala VMC is one of the largest fishing tackle manufacturers in the world. The company eclipsed $300 million in sales in 2022 and has a staff of about 1,500 across locations in 40 countries. However, ...

Rapala VMC to become the majority owner of DQC International, consolidating the 13 Fishing rod and reel brand into its global product offering, and accelerating the growth of 13 Fishing in the U.S.

Rapala VMC Corporation has bought James Coble’s remaining 40% shareholding of DQC International, the owner of the 13 Fishing rod and reel brand. “We have now come full circle and Rapala will enter ...

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...

The worst day of fishing beats the best day of working, as the old adage goes, and Rapala has certainly been at the forefront of trying to get people to feel the same way on the digital lakes over the ...