A new email programme called Shortmail aims to address communications overload by restricting messages to 500 characters or fewer. Dubbed ‘Twitter for email’, the programme also aims to make some ...

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Communications Strategy, authored by Kath Pay, and one of a suite of nine email guides available to members. One ...

WHAT IS WONDERFUL ABOUT THIS WORK? This email programme drives sales by managing engagement, supporting decision-making and encouraging conversion and up-sell to high-margin products. Personalised ...

When deciding on the frequency of your email programme, it is important to bear in mind that the target audience and the purpose of your message is more important. With that in mind, identifying how ...