Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Vol. 24, No. 3, Special Issue on Connecting Theory and Practice in Selling and Sales Management (SUMMER 2016), pp. 283-305 (23 pages) Published By: Taylor & Francis, Ltd. The authors use the theory of ...