Vidlo CEO Chynna Morgan joins UGC for B2B to share why many B2B marketers hold themselves back from launching user-generated ...

A new eBook from B2B marketing agency Intercept is exploring how AI and neuroscience are rewriting the rules of marketing ...

B2B tech marketers are tasked with identifying and focusing on prospects most ready to buy. But strategy may need an adjustment in the new digital environment.

A systematic approach to measuring brand health transforms subjective perceptions into actionable intelligence.

In fact, creativity is now being recognised as essential to long-term brand building (34%) and helps drive memorability amongst customers (28%).

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

The annually published Global Agencies Benchmarking Report, produced by B2B Marketing, offers insights from revenue and ...

In my company’s recent survey of 77 B2B marketers (download required), we found that a third of those polled are planning to increase their overall marketing budgets in the near term, with some ...

B2B marketers, on the other hand, must navigate the complexities of working with a large marketing team, sales team, business-intelligence/analytics team. and the organizational fragmentation that ...

Meanwhile, one third of B2B marketers plan to cut their investment into brand building over the next six months, according to new data from LinkedIn.

B2B researchers are younger than ever – and their influence over purchase decisions is on the rise. Will Green investigates what the age of the millennials means for marketersResearch unveiled by ...

Among younger audiences, 83% of 18 - 24-year-olds in India said that despite advances in AI, they still value the intuition ...