In hopes of creating a third major revenue-generating business, Salesforce.com plans to make its Apex programming language and development platform available to users of its on-demand applications ...

Apex is both a platform and programming language for for customizing and integrating CRM, as well as developing and deploying brand-new applications. The Apex platform runs at salesforce.com.

In hopes of creating a third major revenue-generating business, Salesforce.com plans to make its Apex programming language and development platform available to users of its on-demand applications ...