The development team behind the social gaming platform “Roblox” has announced a new advertising format designed to incentivize players to watch. So-called Rewarded Video Ads are advertising videos ...

Roblox Corp is partnering with Alphabet Inc’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

The digital gaming platform is partnering with Google on immersive advertising. The partnership could help scale Roblox's advertising business in the long run. Investors will want to monitor Roblox's ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

Foxtel Media and Livewire, the global leader in gaming marketing, have formed a multi-year strategic partnership designed to ...

(Reuters) - Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing ...

Roblox has announced a new feature called Roblox Moments, a TikTok-style social feed allowing users to share videos taken ...

Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — essentially a remake of the legendary time-waster FarmVille — recently smashed ...