Add articles to your saved list and come back to them any time. When men cry to a Neil Diamond track in a beer ad you know there's been a seismic shift in society.That is exactly what happens in VB's ...

It’s been a big month or so for iconic Aussie brands getting mixed up in public health messaging. Not something I had on my 2021 bingo card, but here we are. And not a moment too soon. As I noted to ...

In a series of full page advertisements, Carlton United Brewers-owned Victoria Bitter (VB) has apologised to its “loyal consumers” for formerly dropping its alcoholic strength. Yesterday, the brand ...

Carlton United Brewery’s Victoria Bitter has called on Australians to help recreate its iconic 1968 ‘a hard-earned thirst needs a big cold beer’ ad. The ad, which will be made to celebrate its 50th ...

Victoria Bitter will evoke the spirit of its famous anthem to encourage Australians to get vaccinated against COVID-19 in a nostalgic spot via Clems Melbourne. The campaign has launched today and will ...

Victoria Bitter has launched a campaign, using its famous anthem, to encourage Australians to get vaccinated against COVID-19. Created by Clemenger BBDO Melbourne, the TVC changes ‘you can get it' for ...

Add articles to your saved list and come back to them any time. Victorian pride has been salvaged. Latest brewing industry figures show that VB has regained its crown as Australia's biggest-selling ...

VB’s new line of retro jumpers, shirts, and posters features iconic imagery and branding from the beloved brewery’s historic past. It also features a longneck stubby holder to help keep your longys ...

The new VB ad is encouraging people to get the jab so they can head back to the pub. (Victoria Bitter) Property News: House next door to skip bin lists for nearly $6 ...