Add articles to your saved list and come back to them any time. When men cry to a Neil Diamond track in a beer ad you know there's been a seismic shift in society.That is exactly what happens in VB's ...

It’s been a big month or so for iconic Aussie brands getting mixed up in public health messaging. Not something I had on my 2021 bingo card, but here we are. And not a moment too soon. As I noted to ...

Victoria Bitter (VB) has responded to Hungry Jacks' ad, which saw the burger giant create its iconic 'hard earned thirst' campaign, with its own copycat spot. Last week the fast-food chain dropped a ...

Droga5 has unveiled its latest ad for VB. In the ad, two men – one carrying beer, one carrying ice – are brought together for a party. http://youtu.be/BPJxYKmxvpc ...

In a series of full page advertisements, Carlton United Brewers-owned Victoria Bitter (VB) has apologised to its “loyal consumers” for formerly dropping its alcoholic strength. Yesterday, the brand ...

Carlton United Brewery’s Victoria Bitter has called on Australians to help recreate its iconic 1968 ‘a hard-earned thirst needs a big cold beer’ ad. The ad, which will be made to celebrate its 50th ...

Victoria Bitter will evoke the spirit of its famous anthem to encourage Australians to get vaccinated against COVID-19 in a nostalgic spot via Clems Melbourne. The campaign has launched today and will ...

The new VB ad is encouraging people to get the jab so they can head back to the pub. (Victoria Bitter) Property News: Church with no kitchen and an outhouse toilet on ...

Add articles to your saved list and come back to them any time. Victorian pride has been salvaged. Latest brewing industry figures show that VB has regained its crown as Australia's biggest-selling ...