The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer.

Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...