Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics ...

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Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client ...

While AR is an exciting avenue for brands to explore, Chandigarh-based content creator Amulya Rattan, who has a community of over nine million followers across platforms, reminded agencies in a ...

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that ...

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ...

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it ...

For someone who has spent 25 years inside Perfetti Van Melle (PVM) India, Nikhil Sharma’s view of marketing is disarmingly ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...