Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s ...

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

With the launch Uproxx TV, Jarret Myer wants his brand to move beyond mobile and desktop viewing and into the living room.

Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.