The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news ...

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets ...

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as ...

Then, Senior Editor James Hercher unpacks earnings of publicly traded DSPs and SSPs, during which multiple CEOs reported ...

As they pull back on content moderation, social media platforms are unsurprisingly becoming havens for antisemitism, hate ...

According to Querou and Franck Tetzlaff, fellow Vibe.co co-founder and chief technology officer, focusing on direct publisher ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community ...

Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.

With privacy under unprecedented attack by data brokers and social media, it's is the wrong time to weaken CIPA's private ...

Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.