With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA ...

Take advantage of iPhone's advanced privacy tools and safeguard your data from the world. Follow these steps now.

Apple is reportedly refusing to update apps that don't comply with the iOS 'App Tracking Transparency' rule. This move is believed to be due to the stricter privacy rules for iOS 14.5, released in the ...

Apple has used a speech to European lawmakers and privacy regulators today to come out jabbing at what SVP Craig Federighi described as dramatic, "outlandish" and "false" claims being made by the ...

Customization, security, and performance updates that redefine your iPhone experience. Learn about the latest features now!

John is a writer at Pocket-lint. He is passionate about all things technology, and is always keeping up with the latest smartphone and PC releases. John has previously written at MobileSyrup. When ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...