Shake Shack has long positioned itself as a premium burger chain — not merely fast casual but, as founder Danny Meyer ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...

Making it easier for students to double major is one compelling answer to questions about value and return on investment.

Sets a new global benchmark for sustainable steel by uniting decades of decarbonisation achievements, reinforcing the UAE’s leadership in industrial innovation ...